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Good people. Shared purpose. Collective impact.
our story
One day, Daniela, Cara, and Gustav imagined a new way of working—collaborative, independent, and grounded in mutual respect. We’re a team of like-minded creatives who care about doing good work with good people. No hierarchy, no ego — just honest collaboration and a commitment to excellent, thoughtful work that makes a difference. The Good Collective is where we bring together our individual talents to take on meaningful projects, powered by trust, shared values, and a belief in the work we do.
MEET THE TEAM
Daniela van Awegen
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Expertise: Creative coaching, branding, multimedia design, facilitation.
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Experience: 16+ years in branding, design, and creative coaching.
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Key Roles: Founder of The Good Place, creative coaching for individuals and teams.
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Education: BTech in Multimedia Design (UX) from the University of Johannesburg, Postgraduate Diploma in Coaching from SACAP.
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Passion: Helping creatives and professionals unlock potential, overcome blocks, and foster self-expression.
Gustav Reyneke
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Expertise: Graphic design, brand/corporate design, UI/web design, videography, photography.
Experience: 11+ years in multimedia and visual design.
Key Roles: Led creative projects at Reach Creative and Brand Republic.
Education: BIs Multimedia Design degree from the University of Pretoria.
Cara Brauckmann
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Expertise: Graphic design, art direction, project management.
Experience: Award-winning design work, conceptually driven campaigns.
Key Strengths: Strong interpersonal skills, collaboration with diverse teams.
Passion: Creating visually compelling, high-quality work.
Anastasia Di Nicola
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Expertise: Strategic marketing, brand leadership, stakeholder alignment, strategic project execution.
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Experience: 13+ years in technology, financial services, and healthcare sectors.
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Key Roles: Former Chief Strategy Officer at XLink Payment Technology.
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Education: Executive education from GIBS Business School, Customer Experience Management certificate from the University of Pretoria.
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Passion: Driving business growth through innovative thinking and transformational execution.
Demi van Tonder
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Expertise: Education, Social Media, creative expression.
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Experience: 10+ years in education
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Key Roles: Founder of Zamazoë brand, an initiative promoting courageous living.
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Education: Drama degree from the University of Stellenbosch.
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Passion: Bringing an authentic voice to social platforms
our philosophy
At The Good Collective, our design and marketing philosophy is centered on delivering high-quality work through collaborative relationships with our clients. We believe in working closely with you to understand your unique needs, ensuring that every project reflects your vision and goals. Our approach emphasizes sustainable growth, taking the time to deliver results at a manageable pace that meets your objectives without unnecessary pressure. By fostering strong relationships and focusing on quality, we aim to help you succeed while maintaining a balanced and thoughtful process.
CLARIFY GOALS
We start with a detailed consultation to understand your objectives, needs, and vision, ensuring alignment and clear expectations.
PROJECT PROPOSAL
Based on the initial session, we create a tailored project proposal outlining scope, deliverables, timeline, and costs.
implement
We execute the project as planned, incorporating your feedback to ensure the outcome meets your goals and expectations.
HOW WE WORK
We believe in a slow and steady pace to ensure thoughtful execution and sustainable success.