We partnered with Dr. Lynn Steinberg to refresh and expand her brand identity, ensuring it reflects her authority in the field while remaining accessible and emotionally resonant for her diverse audience of parents, lawyers, and mental health professionals.
We worked with Vanessa to gently refresh her brand — softening the palette with calm, grounded pastels and refocusing the offering around her core passion: food as a pathway to connection and nourishment.
We built on South Cities Lab’s initial brand quiz and existing logo, using their identified archetype — the Adventurer — to expand and refine the visual identity.
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