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Vanessa Bruni
We worked with Vanessa to gently refresh her brand — softening the palette with calm, grounded pastels and refocusing the offering around her core passion: food as a pathway to connection and nourishment.
We began by understanding Vanessa’s personality and goals through a collaborative brand quiz and discovery session, which helped identify her primary brand archetype as the Sage. This guided a refined tone and visual style that feels wise, calm, and nurturing — a true reflection of her work.
From there, we developed a brand guideline that informed all aspects of the refresh, including an updated logo, softer typography, and a clear visual system to support her evolving offerings.
To support her programs and client work, we designed workbook-style materials that are practical and easy to use — perfect for workshops, coaching sessions, or internal content.
We also refreshed her website, aligning it to the new brand identity and shifting the focus toward online booking, resource access, and clearer service navigation — all while maintaining her authentic voice and personal warmth.
To support her ongoing course promotion, we created a clean, flexible advert template — making it easy to share upcoming offerings while staying consistently on-brand.
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