South Cities Lab
We built on South Cities Lab’s initial brand quiz and existing logo, using their identified archetype — the Adventurer — to expand and refine the visual identity.
Drawing from this energetic and forward-thinking foundation, we developed a comprehensive brand guideline that unified tone, colour, layout, and imagery to create clarity and consistency across all design outputs.
To establish a strong digital presence, we refreshed the website to reflect the updated identity. The result is a focused one-page site that clearly communicates the brand’s mission, energy, and offering — giving visitors a quick and intuitive understanding of the work.
We also developed a versatile, on-brand presentation template for proposals and reporting — a practical asset designed to support internal and external communication with polish and consistency.
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