top of page

South Cities Lab

We built on South Cities Lab’s initial brand quiz and existing logo, using their identified archetype — the Adventurer — to expand and refine the visual identity.

Drawing from this energetic and forward-thinking foundation, we developed a comprehensive brand guideline that unified tone, colour, layout, and imagery to create clarity and consistency across all design outputs.


To establish a strong digital presence, we refreshed the website to reflect the updated identity. The result is a focused one-page site that clearly communicates the brand’s mission, energy, and offering — giving visitors a quick and intuitive understanding of the work.


We also developed a versatile, on-brand presentation template for proposals and reporting — a practical asset designed to support internal and external communication with polish and consistency.

Project Gallery

Get in Touch

hello@goodplace.co.za

Cape Town

Hilton 

Johannesburg

George

Thanks for submitting!

bottom of page