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Dr Lynn Steinberg
We partnered with Dr. Lynn Steinberg to refresh and expand her brand identity, ensuring it reflects her authority in the field while remaining accessible and emotionally resonant for her diverse audience of parents, lawyers, and mental health professionals.
The project began with a logo redesign, modernising her visual presence. We also created a sub-brand logo for her initiative, One Family at a Time, to distinguish this offering while keeping it visually aligned with the main brand.
To support consistency and clarity across all platforms, we developed a detailed brand guideline that outlined logo use, colour palette, typography, tone of voice, and more.
We then built out a full suite of brand assets, including:
Letterhead, business cards, and email signature for professional communication
Marketing materials such as flyers and downloadable resources
Pitch decks tailored for legal and advocacy presentations
On the digital side, we led a full LinkedIn rebrand and content strategy, aligning visuals and messaging with the updated identity and supporting ongoing content creation and management.
This comprehensive refresh provided Dr. Steinberg with a cohesive, credible, and professional identity that communicates trust and expertise across all touchpoints.
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